U.S. Federal Trade Commission: Disclosures 101 for Social Media Influencers
When a material brand relationship needs disclosure and how to make it noticeable.
Paid UGC opportunities ask people to make original social content around a product, service, or idea. The live posting rules define the format, eligible platforms, review process, and earning calculation before you publish.
| Written and reviewed by Clipper Mesh
User-generated content is social creative made in a creator's own voice. A brand supplies a goal and constraints while the creator supplies the concept and execution, subject to disclosure, accuracy, and rights rules.
A campaign can combine a fixed base payment with a rate per 1,000 verified views and can set a minimum, per-post cap, audience target, and total budget.
AI-assisted or synthetic media is allowed only when a campaign explicitly accepts it. Creators remain responsible for accuracy, rights, platform labels, disclosure, and the campaign's quality standard.
Campaign rules do not replace platform policies or applicable law.
When a material brand relationship needs disclosure and how to make it noticeable.
An official overview of the fact-specific fair-use analysis and its limitations.
Not for every campaign; some are open while others use applications.
Rights depend on the campaign terms and applicable agreements.
Yes, when the campaign publishes that formula, subject to approval and limits.